Kitofresh | Say NO to Food Waste! | Edible Biodegradable Produce Coating

The Crisis

Up to 40% of all food produced is wasted

40%

of all food produced ends up wasted

3rd

largest greenhouse gas emitter if it were a country

4.4 GT

CO₂E emitted from food loss & waste annually

Food waste also wastes embedded resources: freshwater, energy, farmland, labor and capital. If food loss and waste were a country, it would be the 3rd largest greenhouse gas emitter after China and the US (source: FAO).

The Solution

Introducing Kitofresh

A green coating for food preservation, produced with renewables using seafood waste and plant-sourced inputs...

Product Properties

Biodegradable
Breaks down naturally without harming the environment
Edible
Safe to consume with no taste, odor, or texture change
No Plastic
100% plastic-free alternative to traditional packaging
Allergen-Free
Safe for all consumers, no common allergens

How It Works

Forms Protective Barrier

Reduces moisture loss and oxidation

Antimicrobial Protection

Blocks fungus, mold, bacteria, and viruses

Reduces Cold Storage

Less dependency on refrigeration chains

The Mechanism

Barrier Protection Explained

Moisture Inside

The coating locks in natural moisture, preventing produce from drying out and wilting.

Oxygen Outside

The barrier blocks external oxygen, slowing oxidation and browning reactions.

Microbes Destroyed

Antimicrobial properties prevent fungus, mold, bacteria, and viruses from growing.

Proof & Traction

Tested Across Multiple Produce Types

Avocados Potatoes Bananas Oranges Cucumbers

Trials show significant shelf-life extension across multiple produce types. Treated produce stays fresh significantly longer than untreated controls.

Partnerships with farmers and retailers in Africa and Sweden
Ongoing pilots preparing for market entry
EU Commission & EFSA approval expected Q2 2026

JD

John Doe

Farm Manager, Kenya

"This coating has transformed how we handle our avocado harvest. We're seeing less waste and better quality at market."

★★★★★

[TESTIMONIAL PLACEHOLDER]

AS

Anna Svensson

Retail Buyer, Sweden

"The antimicrobial properties are impressive. We're exploring this for our organic produce line."

★★★★★

[TESTIMONIAL PLACEHOLDER]

B2B Model

How We Work With You

1

Apply

Simple mist or dip application at your facility

2

Preserve

Coating forms protective barrier immediately

3

Sell More / Waste Less

Extended shelf life = more sales, less shrink

Scalable, recurring revenue model. Revenue from coating sales, services, and future licensing. Low barrier to adopt for farmers and distributors.

Economics

Cost Per Fruit Comparison

Kitofresh Economics

Production cost per kg ~15,000 KES

Avocados coated per kg 20,000 - 40,000

Cost per avocado ~0.375 - 0.75 KES

Plastic packaging cost 1.76 - 2.44 KES

ROI from Reduced Shrink

With Kitofresh, you're not just saving on packaging—you're saving on the entire product. When produce stays fresh longer, you sell more and waste less.

Key insight: Kitofresh costs 3-6x less than traditional plastic packaging per fruit, while providing superior protection and sustainability benefits.

Lower material costs
Reduced spoilage losses
Higher quality at market

Market Opportunity

TAM / SAM / SOM

$3.5B

TAM

Global edible films & coatings market

$2.2B

SAM

Largest exporting countries

$50M

SOM

Target within 3 years

Market Momentum

Strong demand for non-acidic solutions
Easy-to-use application methods
EU regulatory pathway in progress
Global presence within 3 years

Differentiation

Why Kitofresh Wins

Feature	Kitofresh	Apeel	Hazel	Saveggy	Sufresca
Price	Cheaper	Premium	Premium	Premium	Premium
Multifunctional	✓	—	—	—	—
Antimicrobial	✓	—	—	—	—
Edible	✓	✓	—	✓	✓
Biodegradable	✓	✓	—	✓	✓

Future Applications

Beyond Fresh Produce

Fruits & Vegetables

Primary application for fresh produce

RAS Aquaculture

Recirculating Aquaculture Systems

Black Mold Prevention

Antimicrobial protection for storage

General Agriculture

Broad agricultural applications

Frequently Asked Questions

How is Kitofresh applied?

Kitofresh is applied as a simple mist or dip. Once dry, it forms an invisible, breathable barrier that stays on the food until you eat it. No special equipment needed.

Is it safe and allergen-free?

Yes. Kitofresh is completely allergen-free, edible, and made from high-purity Chitosan. It's tasteless, odorless, and safe for all consumers.

Does it contain plastic?

No. Kitofresh is 100% plastic-free. It's a biodegradable coating made from seafood waste and plant-sourced inputs.

What is the cost per fruit?

Approximately 0.375–0.75 KES per avocado, compared to 1.76–2.44 KES for plastic packaging. Kitofresh costs 3-6x less per fruit.

Can I try a pilot?

Yes. We are currently running pilots with farmers and retailers. Contact us to discuss a pilot program for your operation.

What is the regulatory timeline?

EU Commission & EFSA approval is expected by Q2 2026. We are actively working through the regulatory pathway.

Which produce types work best?

Trials show excellent results on avocados, potatoes, bananas, oranges, and cucumbers. Soft fruits and citrus work particularly well.

What is the business model?

B2B model with revenue from coating sales, services, and future licensing. Scalable, recurring, low-barrier to adopt.

Get Started

Ready to Say NO to Food Waste?

Contact us today to discuss a pilot program for your farm, distribution center, or retail operation.

Contact Volker Ströhlein

+254 70 64 23 160

Website

Kitofresh.co.ke

Extend Shelf Life Reduce Food Waste